Every CRM records calls. Scores performance. Shows dashboards. None of that closes the next deal.
It is 1:55pm on a Tuesday. Sarah has a discovery call in five minutes with a $12,000 prospect. She opens her CRM.
She sees a name. A phone number. A tag that says 'inbound lead.' She has no idea what this person needs, what they have tried before, or what objections they will raise.
She wings it. The prospect asks about ROI and she fumbles. They ask about case studies and she blanks. The call ends politely. The deal dies quietly.
Her CRM recorded the call. Scored her performance. Updated the dashboard. And none of it helped her close that deal.
That question changed everything.
AGENT 01
Before every call, Aura assembles a personalized briefing: the lead's story, similar wins from your pipeline, predicted objections, and a talk track tailored to your selling style.
BEFORE
Sarah opens her CRM. She sees a name and a phone number. She has five minutes to prepare. She wings it.
AFTER
Sarah opens Aura. A briefing is already waiting. The lead's full story. Three similar deals she closed. The exact objection this lead will raise and how to handle it.
+$47K
Close rate increase
+5-15%
No CRM does this. Gong records calls. Salesforce stores data. Neither tells you what to say next.
AGENT 02
Not random assignment. Not round-robin. AI-powered matching based on rep strengths, historical close rates, pipeline capacity, and lead characteristics.
BEFORE
Leads are assigned round-robin. Your best closer gets the same volume as your newest rep. 60% of leads never get a call back.
AFTER
A $15K lead comes in. Aura sees that Marcus closes 44% on this exact type. He has pipeline capacity. The lead is routed to Marcus in 30 seconds.
+$89K
Assignment accuracy
44% close rate
Calendly routes by availability. Aura routes by who will actually close the deal.
AGENT 03
The call ends at 3pm. Within 60 seconds, a personalized follow-up is drafted. Objection-aware. Context-rich. Sent before the lead forgets your name.
BEFORE
The call ends. Sarah thinks 'I should send a follow-up.' She gets pulled into another call. Three days pass. The lead has already booked with a competitor.
AFTER
The call ends at 3:00pm. At 3:01pm, a follow-up email is drafted — referencing the ROI objection, including the case study Sarah mentioned, with a link to book the next call. Sarah reviews it, hits send.
+$152K
Follow-up speed
60 seconds
Mailchimp sends templates. Aura sends context-aware follow-ups that reference what actually happened on the call.
AGENT 04
Live call analysis with contextual suggestions. Not a script. Not generic tips. Real-time guidance based on what the prospect just said, matched against your team's winning patterns.
BEFORE
The prospect says 'We tried coaching before and it did not work.' Sarah freezes. She knows there is a good response but cannot think of it in the moment.
AFTER
The prospect says 'We tried coaching before and it did not work.' Three seconds later, a suggestion appears: 'Ask what specifically did not work — 73% of this objection converts when you isolate the failure point.'
+$203K
Win rate on coached calls
+23%
No competitor does this. Gong analyzes after the call. Aura coaches during it.
THE SYSTEM
Five connected flows that replace manual lead assignment, reduce no-shows, and ensure every lead meets the right person at the right time.
01
Enrich every lead with behavioral, firmographic, and intent signals before routing.
02
Understand each rep's strengths, capacity, and optimal lead types.
03
Score every lead-rep combination and route to the highest-probability match.
04
Intelligent scheduling that optimizes for show rates, not just availability.
05
Every outcome feeds back into the system, making routing smarter over time.
Show rate improvement
40% → 62%
THE FOUNDATION
0%
Aura already captures calls, scores performance, tracks pipelines, and manages scheduling. The AI agents layer intelligence on top of infrastructure that exists today.
THE NORTH STAR
Deals closed per rep per month
The only metric that matters
Not features shipped. Not AI models trained. Not dashboards built. The number of deals each rep closes every month. Everything we build serves this number.
